Mon chouchou™ is a French term of endearment which means my favourite boy / girl. A subsidiary of 31.Thirtyone™ we are a Kids' Ready-to-Wear online boutique. Started by a mom who majored in Fashion Design and Marketing in London, UK, she has spent over 13 years working for baby and kids’ brands in fashion retail. Work, aside, she is also passionately involved in nurturing and understanding kids.
With a love for kids and aesthetics, she believes that every child is marvelously made and should be fabulously and beautifully dressed. Handpicked, from faraway places, every piece is a quality product that is beautiful, comfortable to wear and reasonably priced. Dressing up is fun and perhaps, just perhaps this may come true for your kids.